Pinch of Salt is a brand identity project for a cooking blog that feature recipes from professional chefs. The use of graphic elements in a illustrative way give a more family and casual tone for the brand. Is the idea of the chefs having fun while cooking the recipes, as if they were cooking for their families and friends.
Chocolate packaging design specifically for punk demographic. Use of paint, rough brushes strokes and symbols inspired by the punk movement, complemented by a bright colour palette, an association to punk rock records and fanzines.
Project also appears in Packaging of the World website:
Use of ink with a rough brush stroke to bring the idea of a punk DIY pattern to the package.
Mardi Gras type package inspired by the happiness of the 80’s but still with strong lines and bold geometric forms. The graphics together with the colour palette add a soft and fun finish, giving the impression of a carnival party.
Poster design for the movie "Vicky Cristina Barcelona" with the use of handmade elements. The idea of using red wine to paint is related to the storyline of the movie, that tells a story of four people having new and non-conventional experiences in Barcelona. The wine was reduced and diluted to achieve different tones.
Responsive website design, city branding
City identity for Mumbai. Focus on logo and digital platforms with responsive website. Logo has graphic elements inspired by the main monument in Mumbai ("The gateway of India") together with script of the local language. The colours communicate the vibrancy of the city translating the mix of modern and traditional, passing the message to embrace the rich and different culture of the city.
Budgy Smuggler Beach Festival
Event created to change the image problem associate with the product/brand Budgy Smuggler. Concept created around "mateship" and fun times to bring the “coolness” back to the product and change the perception of the young demographic.
The event is a beach festival with games, music and activities for Australia Day and to promote the brand/product. The three different illustrations represent the diversity and a way to connect with the demographic (as in embrace your body and create a personality to the user - the gym junkie, your cool retro friend or even associate the use of the product to an event - the bucks party buddgy)
The event is a beach festival with games, music and activities for Australia Day and to promote the brand/product Buddy Smugglers. The three different illustrations represent the diversity and a way to connect with the demographic (as in embrace your body and create a personality to the user - the gym junkie, your cool retro friend or even associate the use of the product to an event - the bucks party buddgy)
Budgy Smugler Beach Festival
Logo Design made for applications and websites. They all have strong concepts that come from the app/website idea and functionality. Use of geometric forms and flat design to facilitate legibility and functionality in every screen size.
UX/UI , Identity
Handpic'd is an App for indecisive users, working as a anonymous vote poll when you upload two pictures. The concept was based in a very fotocentric feed, design for tech savvy users, with an easy and intuitive navigation and clean UI, allowing the user to clearly compare two pictures to vote on the favourite. Results page contain list and grid view to help the user to organise and find the best picture. Agency: Macquarie IT | Designer: Juliana Calgaroto
Illustration & Lettering
Poster design for Sofar Sounds Sydney, a worldwide project that aims to connect musicians with the right audience in intimate gigs.