The  event is a beach festival with games, music and activities for Australia Day and to promote the brand/product Buddy Smugglers. The three different illustrations represent the diversity and a way to connect with the demographic (as in embrace your body and create a personality to the user - the gym junkie, your cool retro friend or even associate the use of the product to an event - the bucks party buddgy)
Budgy Smugler Beach Festival
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